Andorra Regional Tourism Plan

Sant Juliá de Lòria, Andorra

In the heart of the Pyrenees, between Spain and France, lies the sovereign principality of Andorra. This small country (179 sq. miles) has centuries-old traditions coupled with modern amenities such as health spas, ski areas, and more than 4,000 retail shops and restaurants. Sant Julià de Lòria, one of seven parishes in the country, has been the center of the region’s long-standing tobacco industry and the entrance to Andorra’s famous shopping experience. As its historic economic base decreases, the parish is looking to tourism to diversify its economy and enhance quality of life for residents and visitors alike. Design Workshop was commissioned to develop a community and tourism master plan for Sant Julià de Lòria. This plan establishes a strategic planning and implementation process that will guide future tourism and community initiatives. Some of the proposed projects include a new ski area, a tourism education and research center, a scenic highway corridor, a river park, and outdoor mountain recreation activities.